Murray Now

From small beginnings, Rob and Heather Lange have developed an innovative and successful hydroponic exotic lettuce production facility in Echuca. Originally wheat and sheep farmers, they were seeking a challenge 12 years ago and decided to diversify their practices and purchased a small hydroponic business in Moama. With Rob’s aptitude as an agronomist by trade and Heather’s managerial skills they soon saw the potential to expand the business. They acquired a larger property in Pianta Road near Echuca and with Rob’s deft hand at making the infrastructure such as piping, pumps and trays etc., developed the site to become the productive venture it is today.

Rob and Heather Lange

The basis of the hydroponic system that Gourmet Greens uses is the Nutrient Film Technique. Water is continually pumped through a channelled piping system 24 hours a day, 7 days a week. The balance of the level of nutrients is regulated and computerised. They now germinate their own seedlings thereby eliminating the cost of buying in stock, freight and dependency on market availability. The can now have differing stages of their own stock making the production more efficient.

Gourmet Greens produce 8 varieties of exotic lettuce, including New Zealand varieties, and sell either as whole heads or as cut leaves used in the mixed combination packs. They would have approximately 50,000 lettuces in production which are sold in bulk for larger customers or in separate packets for supermarket and shop sales.

By showing the product to potential customers, the product has simply sold itself. Gourmet Greens can now boast of a market which encompasses 7 Coles Supermarket stores, several IGA Grocers, Forever Fresh, a local fruit and vegetable shop, Clubs and Pubs and restaurants. They do deliveries to Bendigo twice a week and have markets in Shepparton and Deniliquin.

Certain factors which the business is dependent on are a robust local tourism trade, good weather, good staff and, of course, a good product.

With 6 workers altogether including Rob, Heather and Michelle, a Horticulturalist, and other casual committed staff, they have succeeded in creating just that. The business was recognised for its achievements recently winning the Agribusiness Section at the Powercorp Australia Campaspe Murray Business Awards for 2011.

What does the future hold for Gourmet Greens? Perhaps the Langes may consider winding down but as Heather says the future is always adaptable.

For more information email Heather at heather@gourmetgreens.com.au or call 03 5480 2742